Hello!

Here's who I am and what I do!

I'm Aska, a "fixer" that's passionate about providing both businesses and users the solutions they truly want, based on robust research and prototye usability testing.

Having a degree in Marketing and Information Systems, my skills and knowledge took me to different roles and even to starting my own cake business.

Taking a step back, I found that all my roles led me to understand what I inherently enjoyed from each role: learning new things and problem solving. I wanted to be the "go-to" person when someone needed something solved.

​When I discovered where my passions lay, I studied UX. It not only bridges my knowledge between Marketing and Infosys, but it allowed me to discover how design thinking could be applied to anything. Through my projects, not only was I able to learn more about different industries and technologies, I was able to do what I enjoyed.

I've never looked back!

Patents

Way area - Advanced fishing area management [NMRS: 48379/09627/US] - Co-patented with Paul Bailey, Head of Design @ Navico Group, Brunswick

Dynamic Interactive Live-Feed Drone Overlay [NMRS: 48379/09656/US]

Hand-Drawn Smart Guard Zones [NMRS: 048379/09657/US]

Transducer coverage assistant [Awaiting patent review board]

Vessel diagnostics centre [Awaiting patent review board]

Embedded NFC_RFID functions [Awaiting patent review board]

Suggestive contextual areas - Land easement and weather routing [Awaiting patent review board] - Co-patented with Adam King and Leigh Armstrong, Product Managers @ Navico Group, Brunswick

Interested in working together? Get in touch!

Aska Lai
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UX/UI Product designer
aska.j.lai@hotmail.com